Design a Website that Ranks on Search Engine

Website development & design and search engine optimisation have deeper connections that are beyond a layman’s comprehension. You can, not focus on one and ignore the other one as both pull each other towards a better ranking on search engine result pages or SERPs. The web design agency you hire to bring you on digital landscape, will work in tandem with its SEO experts. Both veterans will come up with a collaborative strategy that helps your business be more visible to your target audience by ranking better on search engines.

You will get to know some SEO-friendly website design parameters that you have to consider for the apparent growth of your business. Take a deep dive into this detailed blog and see how many of these you already follow.

1. Responsive Design

It simply means, when your website appears as it is to the user accessing it via smartphone. The device your audience is using to access the website shouldn’t matter. And your website design agency will help you ensure the same. Because a great majority of people use their smartphones to retrieve information from the internet. So it should become a default practice for every business to have a responsive website.

2. Content Optimisation

When the content you are providing on your website consists of relevant information that the user finds useful, the search engine also gives it priority. So you must follow the approach of EEAT, which is experience, expertise, authoritativeness, and trustworthiness. It is not a raking method though, but helps you make your content more qualitative. It subsequently gets you a better ranking on SERPs.

3. Images and Graphics

The images and animation you put on the display on your website also play a significant role in your search engine optimisation. You will also notice the web design agency collaborating with the best SEO agency in Delhi NCR, and both emphasise using ideal images with accurate dimensions. From the file size of the image to its alt tag, nothing should be overlooked.

4. Easy Navigation

In order to convert your potential client into loyal ones, they must get the privilege of finding the right product without wasting their time. Hence your website should be easy to navigate for the end user. Because when they find what they are looking for without much hassle, they will not leave your site abruptly. The latter practice increases your bounce rate, negatively affecting your search engine ranking.

5. Keyword Integration

How can you forget the most important part of SEO? The content you come across in the digital landscape, has relevant keywords in it. These keywords are strategically used in the content so the search engine can index your page easily and show it to the end user. The website design agency you hire to provide you with a suitable design, will make sure the relevant keywords are used throughout your website.

Conclusion

In addition to all these significant factors, you also need to have a robust website structure that supports your visitor’s purpose and goal. We hope you get the website of your dreams that caters to your business expansion and growth needs.